The sales techniques used by supermarkets have been very successful, which can help small entrepreneurs to make cuts …
Each business, establishment or commercial premises has its own characteristics, which differentiate it from the rest. Some are big, some are smaller, but all share common goals: to expand, create jobs and increase profitability.
Your company, whatever the area it covers, can learn from large organizations to promote growth that is consolidated over the years.
There are more competitive and sophisticated commercial formats that have managed to achieve success based on certain keys that can be adapted to your small or medium business.
An example of this is what supermarkets have achieved, which have managed to overcome the will of the consumer with new alternatives, which generates in a high percentage that more products are always included in the purchases made by the customer than were previously available. the list.
To clarify the panorama, there are three fundamental factors that supermarkets have applied, about which entrepreneurs can take note for their personal projects:
- Design a customer-centric strategy.
- Analyze the information to better understand the consumer.
- Get the customer to perceive a different shopping experience.
Various business formats
A successful strategy that supermarkets have carried out is that they have been able to apply different business formats to adapt their assortment and purchase model to any need.
In the case of small businesses, a store space must offer a full customer experience . To achieve this, it is necessary to analyze the physical space available and adapt it in a differentiated way to the public to be captured.
It is important to remember that added value is not only about value for money.
The variety on offer has been one of the advantages of the supermarket format. However, this can be a misleading reality.
According to specialists, the true business of small businesses covers up to 10% of their offer , so you have to think about reducing references by grouping them into product families.