Seth Carroll

3 Tips To Get The Most Out Of Sales

Getting into the customer’s mind and discovering the real reason for the purchase is one of the keys to getting the most out of the sales season, but there is more …

SMEs have the mission of studying the habits of their customers, devise new discounts and associate them with profit margins. It’s the ABC’s of getting the best out of stock during any sale season.

Be it Black Friday, Cyber ​​Monday or the winter sales, the vast majority of customers are still waiting these days to buy certain items that, at another time of year, they would not even think of considering.

Change the patterns

Due to the Internet and new discount formats, consumer patterns and habits have changed. This means that, to be successful, you have to be prepared and know how brands act in these types of periods.

According to experts, the price reduction should not be the only message to spread, as there are customers who take advantage of the season to buy products that they do not really need .

Build a calendar

The discount season must be limited in time, so it is essential to develop a sales calendar. If it extends for a long time, the trade effect is lost, it affects profitability and the ability to sell the product at the real price can be jeopardized.

It is important to estimate how many products to take out, and to encourage the rotation of seasonal products.

There is no fear of running out of a particular item as it may be substituted for new seasonal items.

Design the offer

With the available stock and the sales campaign in mind, we must analyze how the prices are in the area: those of the competition and those that were established the previous year to specify the discount.

An important fact that the experts point out is that the sales should not be the same for all products .

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Sales Techniques That You Must Apply For Your Business To Grow

The sales techniques used by supermarkets have been very successful, which can help small entrepreneurs to make cuts …

Each business, establishment or commercial premises has its own characteristics, which differentiate it from the rest. Some are big, some are smaller, but all share common goals: to expand, create jobs and increase profitability.

Your company, whatever the area it covers, can learn from large organizations to promote growth that is consolidated over the years.

There are more competitive and sophisticated commercial formats that have managed to achieve success based on certain keys that can be adapted to your small or medium business.

An example of this is what supermarkets have achieved, which have managed to overcome the will of the consumer with new alternatives, which generates in a high percentage that more products are always included in the purchases made by the customer than were previously available. the list.

To clarify the panorama, there are three fundamental factors that supermarkets have applied, about which entrepreneurs can take note for their personal projects:

  1. Design a customer-centric strategy.
  2. Analyze the information to better understand the consumer.
  3. Get the customer to perceive a different shopping experience.

Various business formats

A successful strategy that supermarkets have carried out is that they have been able to apply different business formats to adapt their assortment and purchase model to any need.

In the case of small businesses, a store space must offer a full customer experience . To achieve this, it is necessary to analyze the physical space available and adapt it in a differentiated way to the public to be captured.

It is important to remember that added value is not only about value for money.

The variety on offer has been one of the advantages of the supermarket format. However, this can be a misleading reality.

According to specialists, the true business of small businesses covers up to 10% of their offer , so you have to think about reducing references by grouping them into product families.…

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